hotel March 20, 2026

Hilton Expands Lifestyle Hotels in EMEA 2026

Hilton announces 7 new lifestyle hotels across EMEA in 2026, including first Motto by Hilton in France. Explore luxury stays and unique experiences.

Hilton is expanding its lifestyle hotel portfolio in EMEA, adding seven new properties by 2026, including Motto by Hilton’s debut in France and Tapestry Collection by Hilton in Germany. The growth reflects rising demand for locally inspired stays that blend distinct design with Hilton’s global scale.

Inside the New Lifestyle Properties

The expansion includes:

Motto by Hilton Paris La Villette (2028): A 153-room hotel near Halles de la Villette, featuring flexible guest rooms and community-focused food and drink spaces.
Hotel Ventura Saint-Tropez (summer 2026): A 97-room property in the Côte d’Azur with balconies, kitchenettes, and proximity to cultural landmarks.
Quiete Taormina Naxos (summer 2026): 103 rooms with three pools, a spa, and a beach club overlooking Sicily’s Bay of Capo Taormina.
Cologne City Centre (2027): 183 rooms near Cologne Cathedral, with Peloton-equipped fitness facilities and locally inspired dining.
Cork City Centre (2027): 103 rooms in Cork’s heart, offering extended-stay options and access to cultural attractions.
Hotel Paris Vaugirard (2027): A refurbished Haussmann-style hotel with 89 rooms and a neighborhood-inspired food venue.
New Continental Plymouth (2027): A historic 120-room hotel in Plymouth, retaining its 1865 architecture while offering modern amenities.

How It Stacks Up Against Competitors

Hilton’s lifestyle growth contrasts with competitors like Marriott and Hyatt. While Marriott’s Bonvoy program offers higher point value (1 cent per point), Hilton’s uncapped free night certificates provide flexibility. Hyatt’s points are more valuable (1.7 cents) but fewer properties exist globally. For travelers prioritizing unique, locally rooted stays, Hilton’s EMEA expansion offers more options than either brand.

The Bottom Line

This expansion benefits travelers seeking distinctive, culturally immersive stays in Europe’s key cities and coastal areas. While the focus is on urban and resort locations, the variety of brands (Motto, Tapestry, Curio) caters to different preferences. The 2026-2027 opening timeline means bookings for 2026 stays should prioritize now. Hilton Honors members can leverage uncapped certificates for free nights, though point value remains lower than some competitors. For those prioritizing unique experiences over maximum points, these new properties are worth considering.

Learn more in our Guide to Hilton Honors.