Wyndham Trademark Collection Hits 100 U.S. Hotels
Wyndham Trademark Collection now has 100 U.S. hotels, offering budget-friendly stays across key destinations.
Wyndham Hotels’ Trademark Collection has surpassed 100 U.S. properties, expanding its budget-friendly footprint across major travel hubs. The milestone includes 24 new openings in 2023 alone, with locations spanning from coastal cities to highway corridors.
Inside the Budget-Friendly Expansion
The Trademark Collection, which targets value-conscious travelers, now operates 103 hotels nationwide. Properties feature consistent amenities like free breakfast, high-speed Wi-Fi, and 24/7 front desk service. Key markets include Orlando (6 hotels), Phoenix (5), and Dallas (4), with 67% of locations within 10 miles of major highways. The brand emphasizes ‘consistent quality at accessible prices,’ according to a company statement.
How It Stacks Up Against Competitors
Compared to competitors like La Quinta and Super 8, the Trademark Collection offers slightly higher-end furnishings while maintaining comparable pricing. For example, a standard room at a Trademark hotel averages $129/night, versus $115 for La Quinta. However, it lacks the loyalty perks of Hilton’s Honors or Marriott Bonvoy, which could impact frequent travelers. The brand’s focus on highway accessibility makes it ideal for road trippers, though urban locations remain limited.
The Bottom Line
This expansion provides reliable, affordable options for budget travelers seeking consistency. While not the most luxurious choice, the Trademark Collection’s nationwide reach and standardized service make it a solid option for those prioritizing value over unique experiences. Travelers should compare prices directly with competitors and check for local amenities before booking.
What to Know Before Booking
- Location Focus: 72% of hotels are within 15 miles of interstate highways
- Amenities: Free breakfast, free parking, and 24/7 front desk service
- Loyalty: No dedicated rewards program, but bookings count toward Wyndham Rewards
- Best For: Road trips, last-minute stays, and travelers avoiding major city centers
The Trademark Collection’s growth reflects Wyndham’s strategy to strengthen its budget segment amid rising travel demand. With 103 properties now operational, the brand aims to maintain its position as a go-to option for cost-conscious travelers seeking predictable service.