New Summer Drinks Coming to Alaska and Hawaiian Airlines
Upgrade your next flight with new Alaska and Hawaiian Airlines summer drinks, ranging from cold brew to premium business class wines.
New Summer Drinks Coming to Alaska and Hawaiian Airlines
Alaska Airlines and Hawaiian Airlines are rolling out enhanced summer beverage programs across their entire flight networks this season, introducing elevated offerings that range from refreshing cold brew coffee to sophisticated international wine selections.
Cold Brew and International Wines Highlight New Menus
The summer rollout includes specific upgrades tailored to different cabin experiences across both carrier networks. Alaska Airlines is introducing new options, such as cold brew coffee, to its onboard service to cater to seasonal preferences. Simultaneously, Hawaiian Airlines is launching an elevated wine program specifically designed for passengers traveling in international business class. These updated menus are scheduled to roll out throughout the summer months.
Strengthening Brand Integration and Perceived Value
These menu enhancements arrive at a pivotal moment as the two airlines continue to align their service standards following their merger announcement. As Alaska and Hawaiian work toward deeper brand integration, these synchronized updates help create a more unified guest experience, signaling a shared commitment to hospitality across both brands.
By prioritizing high-quality, seasonal refreshments, both airlines are also differentiating themselves in a crowded market. While legacy carriers like Delta Air Lines and United Airlines often emphasize extensive, multi-course meal services in their premium cabins, Alaska and Hawaiian are focusing on beverage-led refreshment that appeals to the leisure-heavy summer traveler. This distinction is critical for mid-tier passengers: by providing high-quality complimentary drinks, these airlines enhance the perceived value of their economy and premium economy cabins, setting them apart from budget carriers that often charge for even the most basic refreshments.
Maximizing Loyalty and oneworld Benefits
For frequent flyers, these service upgrades offer significant advantages within the evolving loyalty landscape. As Hawaiian Airlines continues to integrate into the oneworld alliance, passengers can more effectively leverage the Alaska Mileage Plan to redeem miles for these upgraded premium experiences. The synergy between the Alaska Mileage Plan and HawaiianMiles means that travelers can better target redemption sweet spots for international business class seats that now feature these enhanced wine programs, making the integration of the two loyalty ecosystems highly beneficial for high-value travelers.
Traveler Tips for Summer Flights
To make the most of these new offerings, travelers should be proactive with their booking details. Travelers booking international business class on Hawaiian Airlines should check if their specific fare class includes the new wine program, as menu availability and selection can vary by aircraft type and route. Additionally, passengers flying through major hubs like Seattle-Tacoma International Airport (SEA) or Honolulu International Airport (HNL) should monitor their flight notifications for updates regarding seasonal beverage availability on their specific itineraries.