New World of Hyatt Member Experiences for Tennis Fans
World of Hyatt is launching new member-exclusive tennis experiences with stars like Madison Keys and Jennifer Brady. Learn how to access these events.
World of Hyatt Launches Member-Exclusive Tennis Experiences
World of Hyatt is launching new member-exclusive tennis experiences that include professional players like Madison Keys and Jennifer Brady. These upcoming events offer fans a way to connect with the sport through curated lifestyle activities.
The initiative includes Desirae Krawczyk, a host of The Player’s Box podcast, to lead various activities. “We want to create moments that go beyond a typical hotel stay,” a Hyatt spokesperson said. This move follows a broader trend in the hospitality industry. Loyalty programs are shifting toward experiential rewards rather than just room nights. This shift is especially common among luxury brands that want to build deeper emotional connections with their members.
Loyalty Value Analysis
Hyatt’s strategy addresses its unique position in the loyalty market. Hyatt has a smaller footprint than its competitors, with roughly 1,200 properties. In contrast, Marriott Bonvoy has over 8,000 locations. However, Hyatt points often provide more value to travelers. Hyatt points have a value of approximately 1.7 cents each, which is much higher than the ~0.8 cents per point seen with Marriott.
Because Hyatt has fewer hotels, these lifestyle experiences add significant value to the program. They give members a reason to engage with the brand even when they are not staying at a Hyatt property. These rewards allow members to use their loyalty benefits for unique interests like professional tennis, which helps maintain engagement despite the smaller hotel count.
How to Access These Experiences
Members can find these tennis experiences in the World of Hyatt app or on the official Hyatt website. You should look under the member benefits or experiences tab in your account. Most events are available to all members, but some may require specific tier status for priority booking.
If you use Chase Ultimate Rewards, you can transfer points to World of Hyatt at a 1:1 ratio. This is a helpful way to accumulate points for these experiences or for stays at luxury brands like Park Hyatt or Andaz. Check the World of Hyatt website for the full schedule of upcoming tennis events.
Learn more in our Guide to World of Hyatt.